Youth Fitness Catalyst O2 MAX Launches MAX Prom - "Primp for Prom" Using Social Media to provide Personalized Fitness & Nutrition Coaching with discounts to get prom ready
Santa Monica-based Youth Fitness Media Company Provides Unprecedented Fitness and Healthy Lifestyle Training Service with Shopping Benefits in Preparation for Prom 2010 and Future Fitness Sustainability


SANTA MONICA, CA, March 04, 2010 /24-7PressRelease/ -- As Prom inches closer, some girls begin dangerous fad diets or weight loss pills to look slim on prom night. The O2 MAX Fitness MAX Prom program, however, uses prom as a jumpstart for a lifetime of health. Enrollment in this10-week program, beginning March 1st 2010, includes a personalized fitness/exercise and nutrition plan - complete with support - developed by certified trainers to help girls get fit using the resources they have access to-be it a gym or their bedroom. Girls in the Los Angeles area also get entry into a series of exclusive fashion events in Santa Monica with gift giveaways and Prom shopping perks on hair, makeup, shoes, limo, by retail sponsors such as A.B.S. and Benefit.

According to O2 MAX Fitness founder Karen Jashinsky, the best part of the program is "getting girls everywhere to feel more confident about their bodies." That's why O2 MAX has partnered with dotFIT to deliver their most comprehensive fitness plan and tracking service, an online application founded by fitness and nutrition expert Neal Spruce. This partnership will enable O2 MAX to reach thousands of girls nationwide by using dotFIT's online tools. To provide the option for girls to purchase some in-home exercise equipment, O2 MAX has also teamed up with Advantage Fitness, which has helped create everything from compact home gyms to hotel health centers, offers a one-stop shop for any exercise equipment or accessory

Ultimately, it's not about that one night on the dance floor—it's about living life to the max, and finding the fun in a proactive, healthy lifestyle. That includes confidence in one's self and one's body. O2 MAX shows that fitness can be empowering and fun. For that reason, O2 MAX fashion partners will individually consult Primp for Prom participants, to bring out the belle in every girl. While based in Santa Monica, O2 MAX has attracted girls near and far by utilizing the Internet, Facebook and other social media tools. O2 MAX teens produced a mini video to show the importance of a healthy approach to get prom ready http://www.youtube.com/watch?v=JJv5ot-hz6c

Health and fitness clubs can also help girls with the program in collaboration with O2 MAX-one club that has already signed in Club 360, located in Reseda, CA. These studios will receive marketing packages and promotion in all O2 MAX events and publicity. And for the girls seeking a greater level of involvement, the O2 MAX has one spot left for a "Prom Fitness Expert." The program will be free for the winner who will then be blogging about her experiences and inspiring other girls. To sign up or be a sponsor, visit www.o2maxfitness.com.

Program Details:
Price $50
Duration 10 weeks
Starts: March 1st - May 30th
Sign up online: www.o2maxfitness.com
http://www.facebook.com/O2MAXProm



About O2 MAX Fitness:

O2 MAX is a youth fitness media company with a fitness studio based in Santa Monica. Its mission is to teach youth how to exercise and eat properly while preventing injury through the use of social media and dynamic programs. The founder, Karen is a Certified Fitness Trainer and the recent recipient of the First "Emerging Female Leader" Award by IHRSA, the fitness industry's professional organization. In 2007 she was also named "One of the 25 most influential young leaders in the fitness industry" by IHRSA. For more information please visit www.O2maxfitness.com.

Media Contact:
Karen Jashinsky
o2prom@o2MaxFitness.com
310.927.7526

About O2 MAX

O2 MAX is a brand focused on addressing the unmet fitness needs of teenagers, college students and kids. Unlike others in the fitness industry, O2 MAX offers a compelling, effective, and fun offering of fitness services and products designed specifically for the younger generation. O2 MAX has a portfolio of products for kids ranging in ages 2 to early 20s. With the ability to successfully connect with its target demographic, O2 MAX is recognized as a leader in youth fitness as demonstrated by the media coverage received for the relationships and programs implemented to date: Prom Fit, College Fitness, Family Fitness, MAX Racing and after school programs. All programs leverage the use of social media to engage youth in real world fitness activities to promote healthier, more active, teen and young adult lifestyles. For further information please contact us at 310.927.7526

Further Related Resources:


Press Release Contact Information:

karen jashinsky
O2 MAX
Founder
1639 11th st #170
santa Monica, cA
USA 90404
Voice: 3108671650
Website: Visit Our Website